Unfortunately, we’ve had to make the very difficult decision not to run The Cocktail Village for a second year running. The safety of our guests is absolutely paramount to us - as is preventing another lockdown - and we felt that we couldn’t create the sort of experience that our London Cocktail Week attendees are used to under any restrictions that might be in place in October.
We have also had to consider the terrible impact the pandemic has had on the London hospitality scene, and the fact that more than ever before, our purpose as a festival is to support our bar partners to ensure as many as possible can get back on their feet after a very difficult time. We still feel that by creating a huge Cocktail Village in the heart of the city, we might be diverting customers and support away from these bars, for whom every guest counts!
But we know how much some of you love a pop-up… and so as well as offering the £7 Signature Cocktails to wristband wearers as usual, many of your favourite venues will be hosting immersive brand takeovers or extended special menus curated especially for London Cocktail Week 2021 - something we’ve not been able to offer quite so widely until last year! Silver linings!!
And don’t forget - we’ve extended the festival to an ENTIRE month again - so plenty of time to check out more of what’s happening, and discover London’s very best bars.
All pop-ups and events will be announced in September 2021.